Why social media marketing(SMM) is important? Read details with insightful data

According to the Digital 2021 India report by Datareportal, the average time spent on social media in India is 2 hours and 25 minutes per day. This represents an increase of 13 minutes compared to the previous year. The report also shows that social media usage is highest among internet users aged between 16 and 24 years, who spend an average of 3 hours and 2 minutes per day on social media platforms. Additionally, Facebook and WhatsApp are the most popular social media platforms in India, with a user base of 320 million and 530 million respectively. So Nowadays social media marketing(SMM) is inevitable for brand marketing and business growth. Here are some statistics that demonstrate the importance of social media marketing for businesses:

1. Increased brand awareness: According to a survey by HubSpot, 92% of marketers said that social media marketing was important for their business, and 80% said that it increased their brand's visibility.

2. Improved customer engagement: A report by Sprout Social found that 89% of consumers said that they would buy from a brand they follow on social media, and 75% said that they would increase their spending with that brand.

3. Cost-effective marketing: According to the Content Marketing Institute, social media marketing is one of the most cost-effective ways to reach your target audience. On average, businesses spend only 11% of their marketing budget on social media, but it can generate up to 25% of their leads.

4. Targeted advertising: Social media platforms like Facebook, Twitter, and LinkedIn allow businesses to target their ads to specific demographics, interests, and behaviors. According to Hootsuite, targeted ads on Facebook can have a click-through rate (CTR) of up to 8%.

5. Increased website traffic: According to a study by Shareaholic, social media now drives more traffic to websites than search engines. In fact, social media accounts for 31% of all referral traffic to websites.

These statistics demonstrate the importance of social media marketing for businesses. It can increase brand awareness, improve customer engagement, provide cost-effective marketing, offer targeted advertising, and drive website traffic.